CarbonRipples

When a bus says – Formula 1? Can! Can!

In Singapore on October 17, 2008 at 11:36 am

Yesterday, as I returned from Orchard after a sumptuous dinner, I happened to take this bus 175. In spite of being a freezer on the move, it is also the most convenient. On the outside, it looked like how it had always been, like its hundred cousins plying all around the city. It is the interiors that took me by total surprise. The inside was totally themed and stylized upon the F1 event. The interiors, grills and windows were a chequered delight in black and white. The floor was plastered in tarmac grey and yellow, much like the racing track. The seats plush in bright red and black, with extra layers of padding, looked welcoming indeed. On one side, directly in front from where I was sitting, stood a huge 40 inch LCD display! The purpose, I reckon, was to show the event live. Obviously, SBS transit didn’t pay for the luxury on board. Neither did I. But who did ? Advertising of course! My eyes wandered to all the nook and cranny of the bus, as I counted the zillion ‘Ideas for life’. Hummm …I exclaimed!but It didn’t stop just there. In what would have otherwise been a seat stood a catalog of cameras. Not brochures people, but actual cameras! There is no better way of bringing the products to the people-I made a mental note. I moved closer to the center of the bus to alight when I saw an array of F1 cockpit seats, bigger than in a F1 car and much like the ones you see in gaming arcades. They were all occupied-and why not!. Too bad, I didn’t carry my camera along.The bus pulled to a halt into the ‘pit lane’, leaving me reminiscent of the Carlsberg Advert of the train, beer, babe and the football game. Humm…so much like it ….but nah! ” No eating or drinking in the buses and trains…blah …blah”!! , Some things don’t change !!! *sigh*